Facebook Ads Content Sizes

So you’re creating content for social media, and you know that certain posts are optimised for different sizes, but you can’t remember which dimensions to use. Don’t stress! We’ve got you covered.

Below is a full list of the best practices when it comes to the sizes you need to be using for your Facebook Ads.

Facebook Feed Ads

The “Facebook Feed” is scrolled by hundreds of millions of users each day, which make it prime real estate for your advert. Here you can display both images and videos, and adverts can be shown on desktop and/or mobile devices.

Feed Image Ads

  • 1200 x 628 pixels recommended for horizontal layout
  • 1:1 square images becoming increasingly popular (min dimensions = 600 x 600 pixels)
  • Facebook recommend aspect ratios between 16:9 and 9:16 (which means this is the ratios they accept)
  • If advertising solely on mobile, optimise for vertical format – 4:5 aspect ratio
  • Avoid data heavy files such as .tiff and stick with .jpeg or .png

Feed Video Ads

  • Recommended that smallest aspect (height or width) to be 600 pixels minimum
  • Optimise for square or vertical videos: aspect ratios 1:1 or 4:5 – these are most visible for both desktop & mobile
  • Stick to .MP4 and .MOV
  • If advertising solely to mobile devices, optimise for vertical format – 4:5 (1080 x 1350 pixels)

Facebook Carousel Ads

Carousels are a great way to advertise your brand/business with multiple images/videos – you can use this to promote different product, services or parts of your business. A versatile way to advertise, the Facebook Carousel adverts are available in 6 different placements:

– Facebook Feed (Image and Video)
– Facebook Right Column
– Facebook Instant Articles
– Facebook Marketplace
– Facebook Audience Network Native, Banner and Interstitial
– Messenger Inbox

Carousel Images

  • Recommended minimum dimensions of 1080 x 1080 pixels
  • Optimised for aspect ratio 1:1
  • Recommended smallest dimension of 600 pixels
  • Use a maximum of 10 cards and a minimum of 2 cards for each carousel ad set
  • .jpeg and .png file format recommended

Carousel Videos

  • Recommended aspect ratio 1:1 with 1080 x 1080 dimensions
  • minimum recommended dimensions: 600 x 600 pixels
  • .MP4 and .MOV file formats recommended
  • Use a maximum of 10 cards and a minimum of 2 cards for each carousel ad set

Facebook Right Column Ads

Right Column Image

  • Recommended dimensions 1200 x 628 pixels
  • Use mimimum width and/or height of 600 pixels to maintain clear imagery
  • Facebook recommends aspect ratios between 16:9 and 9:16 (which means these are accepted)
  • Adding a link crops the image to 1.91:1 aspect ratio

Facebook In-stream Ads

In-stream Video

  • Recommended 16:9 – highest resolution possible
  • 5 – 15 seconds long
  • .MP4 or .MOV file formats
  • Use sound and captions where possible

Facebook Instant Articles

Instant Article Images

  • Recommended dimensions: 1200 x 628 pixels
  • Minimum aspect of 600 pixels (width and/or height)
  • Accepted aspect ratios – 16:9 to 9:16
  • Adding a link crops image to 1.91:1

Instant Article Videos

  • Accepted aspect ratios – 16:9 to 9:16
  • Upload in highest resolution possible
  • .MP4 or .MOV file formats

Facebook Marketplace Ads

Marketplace Image Ads

  • Recommended dimensions: 1200 x 628 pixels
  • Accepted aspect ratios – 16:9 to 9:16
  • Adding a link crops image to 1.91:1
  • .jpeg and .png file formats

Marketplace Video Ads

  • Accepted aspect ratios – 16:9 to 9:16
  • Upload in highest resolution possible
  • .MP4 or .MOV file formats

Facebook Audience Network Ads

Audience Network Image Ads

  • Recommended dimensions: 1200 x 628 pixels
  • Minimum width: 254 pixels
  • Minimum height: 133 pixels
  • Accepted aspect ratios – 16:9 to 9:16
  • Adding a link crops image to 1.91:1
  • .jpeg and .png file formats

Audience Network Video Ads

  • Accepted aspect ratios – 16:9 to 9:16
  • Upload in highest resolution possible
  • .MP4 or .MOV file formats
  • From 10 – 120 seconds long

Facebook Sponsored Message Ads

Sponsored Message Image Ads

  • Recommended dimensions: 1200 x 628 pixels
  • Minimum width: 254 pixels
  • Minimum height: 133 pixels
  • Accepted aspect ratios – 16:9 to 9:16
  • .jpeg and .png file formats

Facebook Messenger Ads

Facebook Messenger Image Ads

  • Recommended dimensions: 1200 x 628 pixels
  • Minimum width: 254 pixels
  • Minimum height: 133 pixels
  • Accepted aspect ratios – 16:9 to 9:16
  • Adding a link crops image to 1.91:1
  • .jpeg and .png file formats

Read our “How To Be Better At Facebook Advertising” guide.

Share on facebook
Share on twitter
Share on linkedin
Share on reddit
Share on email

How does free stock video work

The last couple of months we’ve seen a huge increase in demand of free content. Everything from images to classic stock video and drone footage.

16 Amazing Styles of Video Animation

This post was originally written by Andre Oentoro for BreadnBeyond. Find the article here. The explainer video industry is moving up in the world. Earlier in 2017,

Startup Tips From a VC Investor

Guest: Bob Thomas – VC Investor Website  |  Email A conversation with VC investor, Bob Thomas In episode 2 of the VReel podcast, I speak