Why to choose fair stock video platforms?
Stock video platforms have changed over the last couple of years. With an increase in available footage online the prices have dropped and contributors are earning less money from every piece of content they upload.
In the same way that buying “Fairtrade” became important, it’s crucial to use stock platforms that are paying their contributors a fair percentage for the sales of their content. With the Covid 19 crisis hitting hard against the creative community, who often work on a freelance basis, we thought it was even more important to support them in any way we can.
We therefore increased our contributors commission from the industry standard of 30%, to 50%. At the same time, Shutterstock decided to do the opposite, something which can be devastating for stock producers, already struggling staying afloat.
Here’s what a contributor says about stock video platforms
This is how one of our contributors explains it:
“When someone buys a stock clip, they’re investing in the photographer’s efforts and the gamble that they took to see if the clip sells. My area of expertise is travel and aerial filming, so all of my gambles involve a lot of upfront money to pay for flights, hotels, guides and time away from my own drone business to capture shots that I think people will want to buy…
The recent and unexpected changes from Shutterstock have really upset the industry and Shutterstock was my most successful agency. I pulled my entire catalogue in protest at the unfair pricing, which saw them take up to 85% of commissions. I was a top ranking contributor, who earned my way to the top of the commission scale thanks to my dedication and quality of work, but now the new system penalises everyone in January and makes it an impossible battle to reach the top.”
How do you find out which stock video platforms are fair?
How do you find out which stock platforms are “fair” i.e paying their contributors a fair share?
Every stock platform has a section where you can find all necessary information for contributors selling their footage as stock. It should be very clear what percentage of a sale the creator gets to keep. Anything under 30% for a well established platform is unacceptable, considering they make their profits from other peoples hard work. For a smaller, independent platform the commission could be a little less, but preferably not.
For us, our community of drone pilots are the most important resource. Their potential earnings should reflect that.