Why ‘Added Value’ is so Important to Client Acquisition. Myself and Edward talk a lot about how we can add extra value to our clients, something that has always been important to me. Ever since my first job in retail, where my boss taught me to walk that extra mile and to surprise and delight the client in ways they never expected, I’ve been seriously focused on how I can offer something which our competitors can’t. And you know what? It actually makes an enormous difference!
Of course, giving a superb experience in a store is very different from what you can offer clients in a digital world. When I joined Edward at ORIGIN Media, I really got an understanding of how competitive the digital creative industry is. It seems like everywhere you look, there are hundreds of companies and freelancers offering a very similar service, but at a price point at which you could never survive, or worse, even pay your bills. Standing out from these companies to win projects is tricky, to say the least, especially if you are on a tight budget.
Luckily, there are some great companies out there that have made it easier for small creative agencies and freelancers to offer their clients the best service, all via subscription memberships (Epidemic Sounds, Artlist.io and Canva, to name a few). That’s how we came up with the idea for VReel; we want to offer a great product which can bring added value to these freelancers and small agencies, but at a cost which is affordable and fair.
Not many clients commissioning a video project would imagine getting drone shots in their finished production (at no added cost), and that’s how we want our users to be able to surprise and delight their clients. It’s with this model that we believe the creative industry gains added value to their offering, and the end client gets a great video project which will help them stand out from the noise. Simply a win-win for everyone.